Don & Peggy & Jack & Liz: Lessons in Sponsorship from TV

My last piece on sponsorship highlighted the collegial and confident role that Daily Show showrunner and host John Stewart has played in elevating the profile of his protegees. Because of his high expectations and equally high level of faith in his correspondents, people like Stephen Colbert are moving into prime-time television roles, as well as … Continue reading Don & Peggy & Jack & Liz: Lessons in Sponsorship from TV